The term alcohol beverage industry refers to the brewers, vintners, distillers, importers, distributors, and retail or online outlets that sell or serve beer, wine, and distilled spirits. The alcohol beverage industry generally follows a government regulated three-tiered system of manufacturer, distributor and retailer. The alcohol beverage industry, as any other industry, works and develops as business, with shareholder’s interests as the leading dictum. The most important characteristic of the industry is that, it is its marketing that defines, creates and forms the goods and target groups for the industry. Usually, the alcohol beverage industry loves to foster the notion that "alcohol is to alcoholism as sugar is to diabetes".