Character Assassination refers to the slandering or vicious personal verbal attack on a person with the intention of destroying or damaging that person’s reputation or confidence. In other words it is malicious verbal assaults designed to damage or tarnish the reputation of a person. Once done, these acts are often difficult to reverse or rectify. Therefore it is likened to a literal assassination of a human life. The damage sustained can last a lifetime or, for historical figures and important personalities, for many centuries after their death.
It involves a deliberate attempt to destroy a person's reputation, especially by criticizing them in an unfair and dishonest way when they are not present. It can also involve exaggeration or manipulation of facts to present an untrue picture of the targeted person, double speak, spreading of rumors, innuendo or deliberate misinformation on topics relating to the subject's morals, integrity, and reputation. It is a form of defamation.