Conspicuous means clearly visible or obvious to the eye or mind. It can be something attracting a person’s attention. Under Uniform Commercial Code (UCC § 1-201(10)), a term or clause is said to be conspicuous when it is so written that a reasonable person against whom it is to operate ought to have noticed it. For example, larger fonts or contrasting colors for particular clauses in a contract would make those clauses “conspicuous". Whether a term or clause is "conspicuous" or not is decided by the court.