Esse Quam Videri is a Latin term which means ‘to be, rather than to seem to be’. It means that it is better to be something instead of pretending to be something. Esse Quam Videri is used as a motto by many groups, families, institutions and states. For example, the state motto of North Carolina. Those families, groups, institutions and states who have adopted the motto of esse Quam Videri believe in functioning according to their potentials and they try to be good rather than pretending to be good.