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The Advertising Council is a non-profit organization in the U.S. that distributes public service announcements on behalf of various sponsors. The council aims to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in the society. As a coordinator and distributor, the council accepts requests from sponsor organizations for advertising campaigns that focus on particular social issues and assigns each campaign to volunteer advertising agencies that produce the actual advertisements. The Advertising Council distributes the finished advertisements to media outlets.