Bait and Switch Law and Legal Definition

Bait and switch is a deceptive sales technique in which a store advertises its product or service at a very low price to lure customers into the store and induce the customers to buy a more expensive product by telling that the advertised product is no longer available or is of poor quality. Bait and switch is a crime in most of the states and if damages are proved, it can be the basis for a personal lawsuit for false advertising.