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Trademark owners can take steps to prevent the importation into the U.S. counterfeit goods, gray-market goods, or goods that bear confusingly similar marks. Barring importation of goods can be done by the owner of a trademark registration or the user of a trade name for six months by recording their marks with U.S. Customs. The U.S. Customs can stop the importation of such goods. The trademark owners can also petition the International Trade Commission who has the power to issue temporary or permanent exclusion orders that bar the importation of goods.