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Most businesses are purchased by companies as a means of diversification or expansion. In these situations several of the ingredients of success are usually present: the business has good reasons for the acquisition, it has experience in the industry to be entered through long contact, it has skilled people to evaluate acquisition candidates, it has the means to make the purchase in cash or through contact with funding sources, and it has the ability to run the purchased business. Nevertheless, many acquisitions flounder. Similarly, the prospective buyer may be a wealthy individual with many years of business experience but presently no corporate base. Such an individual is functionally equivalent to a company in means and in experience. Buying an existing business is also, finally, one of the alternatives available to the would-be entrepreneur. He or she faces the same decision manufacturers call the "make or buy" decision: Should we tool up to make this product or buy it from someone else? To make some-thing from scratch usually takes longer but offers opportunities to shape the product exactly as the builder intends it to function. To buy the product usually gets the buyer to the starting line much faster but limits his or her choice to a preexisting design.
The individual entering business must keep in mind that buying a business is not a way to avoid initial fund-raising chores. In its summary of the issue, for example, the U.S. Small Business Administration (on its site titled "Buying a Business") makes the following somewhat erroneous statement: "Many find the idea of running a small business appealing, but lose their motivation after dealing with business plans, investors, and legal issues associated with new start-ups. For those disheartened by such risky undertakings, buying an existing business is often a simpler and safer alternative." The reason entrepreneurs worry over business plans and talk to investors is because they want to raise money they don't have. A person lacking funds but wishing to buy an existing business must also project the business into the future, have a plan, and undergo the process of raising funds. Books exist that boldly promise to teach the entrepreneur how to buy a business with not a penny down—but few people actually have the persuasive powers or profiles of experience to make that sort of thing happen. Buying rather than building a business is a decision to be reached after the funding effort has at least been started and looks reasonably promising.
Once the funding issues are resolved sufficiently to turn the entrepreneur into an actual buyer, meaning that at least a portion of the down payment is in hand, the key elements of buying a business are 1) formulation of clear objectives (homework), 2) search and contact, 3) evaluation of the target (sometimes called due-diligence), and 4) negotiation and purchase.
These elements are very frequently iterated in an actual acquisition program, meaning that failure to close deals and the learning that has taken place while getting to an unsatisfactory result will cause the entrepreneur to rethink the process, sometimes from the beginning. Initial homework consists of exploring the industry or specialty that looks most suitable to the talents and experience of the buyer. A part of that homework is to learn the going price for different types of enterprises. That, in turn, may cause changes—and even require additional fundraising efforts. A search for candidates may reveal that not too many businesses are available or available in the right locations, that prices may be high or most candidates in trouble. Evaluation of businesses after contact may generate wrong assumptions about the real returns possible. Negotiations may fail. Buying a company is almost always a learning process unless the buyer is very experienced, (perhaps even working in the business already) the business to be purchased and its ownership are well known (possibly in the extended family), and everything is easily negotiated because of previous relationships.
A buyer's earlier experience (business or avocational) usually sets the stage for formulating goals. Buyers rarely set out to buy into altogether unknown industries, but they may not know the business at its highest levels. For example, a person may know a business from an operational but not from a marketing point of view—or the reverse. Some kind of homework is usually involved.
Sellers of businesses will advertise themselves or engage the services of a business broker. Finding candidates is thus similar to recruiting employees. Sources of leads are newspaper ads, the Internet, or brokers who also advertise themselves. Well-developed Internet resources usually enable a buyer to locate businesses within a state or zip code zone further subdivided by type of business and even asset-size categories. Brokers specializing in different regions or nationally are relatively easy to find. Substantial searching around is, of course, implied—but provides a great deal of information on what is available, what asking prices are, and where the nearest targets are located. Searching can be handed to a broker who will then call or e-mail the buyer with suggestions. Examples of sites, including one that advertises businesses for sale directly (cityfeetBiz) and of brokers (United Business Brokers, serving cities in Utah, Nevada, California, and Idaho), are provided in the references; there are many more.
Once contact has been established with a candidate, a process of mutual exploration begins, usually with a visit to the candidate's place of business where, following a tour of the place, preliminary discussions begin. The motivations of buyers and sellers are essentially the same. Each wishes to establish the qualifications of the other—and the buyer must therefore be prepared to give as much as he/she gets, namely to display his or her abilities to buy the business. If the buyer has no business identity, the seller will usually ask for references and not make financial disclosures beyond those advertised until the buyer's status and net worth have been carefully checked. In the normal course of events several contacts will take place before the buyer can obtain information sufficient to study the targeted business closely. That process is described further later in this entry. Evaluation of a business is central to price negotiations later and must be carried out with care and diligence in order to avoid legal and financial problems later.
Assuming that the evaluation has produced satisfactory results, negotiations may become necessary to resolve remaining open issues. These can take many forms and may deal with just about any aspect of the business, from the handling of certain liabilities to employment contracts for key employees or executives. Eventually a purchase agreement will be drawn up, usually involving legal professionals, and the purchase finalized with signatures and transfers of funds.
The evaluation of a business can be divided into four clusters: the seller's history and motivations, legal matters affecting the operation, the financial status of the business, and the condition and prospects of the business in its market (its products, services, and future).
The buyer, of course, will want to know the history of the business, how it came about, how it developed, and why the seller is now willing to sell. The usual reason for the sale of a small business is the age of the seller: he or she wishes to retire and does not have children or relatives willing to take over. A business is also often for sale because it is being spun off from a larger operation because it no longer fits. Why it no longer fits then becomes a matter of interest to the buyer—who is, above all, interested in discovering weaknesses in the business.
Legal matters concern pending lawsuits or regulatory problems some of which may have to be dealt with by the new owner. Leases and other long-term legal obligations are usually reviewed in this context—ideally with the help of the buyer's own legal advisor.
Financial evaluation is based on the thorough review of the company's books—its balance sheet and income statement going back at least five years or to the beginning of the business, whichever is earlier. Ideally, again, audited financial returns are best or, if the seller is unwilling to pay for an audit, tax filings with the IRS can be used for a separate view of finances. Sole proprietorships and partnerships do not have stock and therefore sales of the businesses are always based on assets; the level of attention to assets will therefore depend on their character and value. Depending on the situation, the buyer may wish to undertake an inventory of assets at his or her own expense or to engage the services of an appraiser. Such detailed checking of physical assets is not usual, however, but inspections by knowledgeable people (if the buyer lacks personal expertise) are usually arranged. Normally the books of a well-run business will accurately reflect asset values. If the business is poorly run, the offered price can hedge against risks.
Most careful buyers will use the company's financial data to develop an alternative valuation of the business using discounted cash flow analysis. For more detail on this subject, please see the entries titled Discounted Cash Flow and Mergers & Acquisitions in this volume. Such valuation typically involves projecting operating results of the business out in time, which requires a good grasp of the company's products, processes, and likely futures sales and profits in an evolving market—the last category of evaluation. The value of the business as calculated using such analysis is then compared to the asking price. If the two values are reasonably close, an agreement is likely. If far apart, negotiations need to ensue or the buyer may elect to stop discussions.
Finally, the buyer must strive to understand the business thoroughly enough to have confidence to run it in the future. From an internal perspective this means a good grasp of how the company is run internally, who its suppliers are, how processes run—and above all the state and morale of the employees. Looked at from the outside, the buyer must understand the company's distribution channel(s), major customers or categories of customers, the market itself, and forces that impact on that market. In fact, direct contact with the customers of the company being sold is highly advisable—being, in effect, an early effort of marketing to the buyer's future customers. Some businesses operate in very tricky environments. An example may be an environmental services provider whose business absolutely demands strict government enforcement to underpin sales. In such a case careful examination of regulatory trends—and their easing or tightening in good and bad economic times—may reveal hidden weaknesses in a business. This broad analysis, delving deeply into details that invite a closer look, is invaluable in making projections into the future.
Whether the buyer and seller ultimately agree to an installment sale, a leveraged buyout, a stock exchange, or an earn-out to transfer ownership of the company (see the entry Selling a Company for descriptions of these options), the sale cannot proceed if the buyer is unable to secure adequate financing.
Most small businesses are acquired by buyers who finance a considerable portion of the purchase price themselves. Even so, the buyer must still make sure that he or she has enough money to make a down payment and cover the business's capital requirements. Sometimes, then, buyers are forced to secure financing from outside sources. The level of these will depend on the buyer's personal investment. Lenders or investors like to see the buyer deeply committed before they come to the table pen in hand.
Lending institutions like banks and consumer finance companies are more open to borrowers involved in purchasing larger companies, but even in these instances, the institutions often ask buyers to put up the company's inventory, machinery, real estate, and accounts receivable as collateral. Sensible buyers in need of outside financing will make certain that they approach potential lenders with a comprehensive and well-considered loan proposal (including a good business plan). Thus the entrepreneur is unlikely to avoid that task even when buying an existing business.
Closings are generally done either by means of an escrow settlement or through the services of an attorney who performs settlement. In an escrow settlement, the money to be deposited, the bill of sale, and other relevant documents are placed with a neutral third party known as an escrow agent until all conditions of sale have been met. After that, the escrow agent disburses the held documents and funds in accordance with the terms of the contract.
If an attorney performs settlement, meanwhile, he/she—acting on behalf of both buyer or seller, or for the buyer—draws up a contract and acts as an escrow agent until all stipulated conditions of sale have been met. Whereas escrow settlements do not require the buyer and the seller to get together to sign the final documents, attorney-performed settlements do include this step.
Several documents are required to complete the transaction between business seller and business buyer. The purchase and sale agreement is the most important of these, but other documents often used in closings include the escrow agreement; bill of sale; promissory note; security agreement; settlement sheet; financing statement; and employment agreement.
SEE ALSO Discounted Cash Flow; Business Appraisers; Franchising; Selling a Company
cityfeetBiz. Web Site. Available from http://www.cityfeetbusinessesforsale.com/. Retrieved on 26 May 2006.
Ennico, Cliff. "Buying a Business; Getting a Private Mailbox." Entrepreneur. 17 June 2003.
Hollander, Linda. Bags to Riches: Success Secrets for Women in Business. Celestial Arts, 2003.
"How to Buy a Business." Entrepreneur. 6 September 2005.
Klueger, Robert F. Buying and Selling a Business: A Step-by-Step Guide. John Wiley & Sons, 2004.
Steingold, Fred, and Emily Dostow. The Complete Guide to Buying a Business. Nolo, 2005.
Tuttle, Samuel S. Small Business Primer: How To Buy, Sell, and Evaluate a Business. streetsmartbooks, 2002.
United Business Brokers. Web Site. Available from http://unitedbusinessbrokers.com/. Retrieved on 26 May 2006.
U.S. Small Business Administration. "Buying a Business." Available from http://www.sba.gov/starting_business/startup/buy.html. Retrieved on 25 May 2006.
Hillstrom, Northern Lights
updated by Magee, ECDI