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The Can Spam Act of 2003 is the first legislation which sets a national standard for sending commercial e-mails. The Act set rules which need to be followed while sending e-mails. They are:
1. an opt-out mechanism;
2. a functioning return e-mail address;
3. a valid subject line indicating it is an advertisement; and
4. a legitimate physical address of the mailer.
The Act criminalizes the use of automated means used for sending spam mails.
The provisions of the Act are enforced by the Federal Trade Commission (FTC).
The Act authorizes FTC to promulgate the rules so as to protect the consumers from unwanted mobile service commercial messages.