Coined Terms Law and Legal Definition

Coined terms are also known as fanciful terms. These are terms that are invented for the sole purpose of serving as trademarks. Coined marks receive the highest level of protection, because a coined word has no known meaning and therefore has no possible association with the good or service for which it is used. As a result, infringers of these marks are hard pressed to provide any plausible explanation for their use the mark. The plaintiffs in trademark infringement actions in matters of coined terms can allege that infringement was a blatant attempt to trade off the goodwill generated by the owner of the trademark.