Cold Calling Law and Legal Definition

Cold calling is a marketing tactic and one of the hardest skills in sales. It is the practice of making unsolicited phone calls or visits to attract new business. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person. In the U.S., many states have "Do Not Call Lists" in place that allows people to add their telephone number to a list that telemarketers are not permitted to contact.