Consumer Boycott Law and Legal Definition
Consumer boycott means a boycott adopted by consumers of both product and services to express their displeasure with the seller, manufacturer, or provider. Sometimes, customers may refuse to purchase a particular product in order to show their dissatisfaction to the excessive price or offensive action of a particular manufacturer or producer. It mainly focuses on the long-term change in the buying habits by bringing reform in commodity markets, or by inducing government commitment to moral purchasing.
In C. Comella, Inc. v. United Farm Workers Organizing Committee, 33 Ohio App. 2d 61 (Ohio Ct. App. 1972), the court held that “a peaceful product or secondary consumer boycott that is educational, informational and considered part of the primary labor dispute is valid and lawful. Such boycott must not be forceful, coercive, conducted under restraint and directed against the secondary employer to such an extent that it is considered a traditional secondary boycott”.