Descriptive Mark Law and Legal Definition

With respect to Trademark law, a descriptive mark is one which simply describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods or services. For example, descriptive marks include denim for jeans, spicy sauce for salsa. When a mark becomes merely descriptive of the goods or services, the mark shall be rejected registration on the Principal Register under §2(e)(1) of the Trademark Act, 15 USCS §1052(e)(1). Same is the case with deceptively misdescriptive mark.