Differentiated Marketing Law and Legal Definition

Differentiated marketing is a marketing strategy whereby a company attempts to appeal to two or more clearly defined market segments with a specific product and unique marketing strategy tailored to each separate segment. The business identifies two or more specific consumer groups that are highly likely to become loyal customers. The marketing efforts will focus primarily on creating rapport with those identified consumers. Even though differentiated marketing creates more total sales than undifferentiated marketing, it also increases the costs of doing business.

Differentiated marketing is also known as selective marketing or multisegment marketing.