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Digital Distribution is a distribution method in which content is delivered without the use of physical media, normally by downloading from the internet straight to a consumer's home. Digital distribution overrides conventional physical distribution methods, like paper or DVDs. A consumer can log on to an approved website that offers preview samples, singles or full albums online for download. It is transferred from the internet web server to the individual user's computer hard drive. Distribution programs are being improved to offer more secure on-line transactions, consumer licensing, and anti-piracy measures.
Digital distribution can be optioned by an artist to get their work into the public sphere of interest easily with potentially minimum expense. The result is that consumers get to goods cheaply and easily and increased profits for the artists, as well as increased artistic freedom.