Fanciful Marks Law and Legal Definition

Fanciful marks are trademarks that are made-up words that were invented strictly to be used as a trademark. They are also known as arbitrary mark. A fanciful mark has no connection with the goods or services it is used in connection with. Fanciful marks are the strongest type of trademarks and are given the broadest protection. It can be considered as the strongest type of trademark only when they are not confusingly similar to previous marks. Fanciful marks are considered inherently distinctive because they bare no connection to the underlying goods and services. The owner of the mark need not show that they have secondary meaning in order to be entitled to protect the mark.