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In the Entertainment field, four walling refers to the renting a theater and its staff for a flat fee, buying your own advertising, and receiving all the revenue. The exhibitor is paid a flat fee regardless of performance and receives no split of box office receipts. The concept was started in the early 1900’s by black filmmakers who were shunned and unable to get their films into theaters. The idea was that if they had a project and a projector, all that was needed was four walls and advertising to sell their tickets to see the movie that they had created.