Franchise Feasibility Studies Law and Legal Definition

Franchise feasibility studies means a study carried out to find whether a company can be a successful franchisor. The study is conducted on companies ranging from well established concerns to a small operation of one or two units, or simply a concept that bears the characteristics of a successful franchisor. The study analyzes the strength and weakness of the Company. It serves as an effective method to systematize business operations and to protect intellectual property assets. It is also called as franchise feasibility analysis.