Laudatory (Trademark) Law and Legal Definition

Laudatory is an attributing quality or excellence to goods and services. For example, “best” or “original” are terms used to imply the excellence of goods and services. A laudatory term is considered merely descriptive. A phrase or slogan highly laudatory and descriptive will be incapable of acquiring distinctiveness as a trademark. Such superlative terms are not provided the status of trademark as they are merely descriptive.