Market Coverage Strategy Law and Legal Definition
Market coverage strategy is a method for evaluating the various segments of the marketplace and deciding which segments to cover in the marketing of a particular product. A marketing plan starts with the identification of a market coverage strategy. The three main types of general market coverage strategies are:
Undifferentiated marketing: focuses on what is common in consumer needs in the marketplace and is effected by presenting one product for all markets or presenting all of a company's products in one market.
Differentiated marketing: Focuses on several market segments for marketing campaigns with separate promotional offers for each market.
Concentrated marketing: focuses on connecting with and selling products to a specific consumer group.