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Media manipulation refers to the act of creating an image or argument that favors their particular interests. It includes the use of logical fallacies and propaganda techniques, suppression of information or points of view by pushing them out, by making other people or groups of people to stop listening to certain arguments, or by simply deviating attention elsewhere. Further, media manipulation involves utilizing staff news specialists, self-serving handouts, programmed appearances, and positive and negative reinforcement in dealing with reporters and news media. It is often used as a powerful tool to manipulate masses through modern technologies.