Product Design (Trademark) Law and Legal Definition

Under trademark law product design consists of the variety of elements which constitute the configuration of the product. An attractive, distinctive product design can attract buyers, increase sales and enhance goodwill of the product. Products configurations are protected as long as they are distinctive; they are used in interstate or foreign commerce; and operate like a trademark. However, only those elements that are designed specifically to promote the product are protected. The functional features of the product design of a trade dress that have a utilitarian purpose will not be protected.