Promotional Advertising of Prizes Law and Legal Definition

Promotional advertising of prizes includes those business ideas which influence consumers or customers to persuade them to buy a commodity. However, deceptive promotional advertising of prizes is a matter vitally affecting the public interest. Consumer protection laws are applied against an act of deceptive promotional advertising.

A person who suffers damage from an act of deceptive promotional advertising may bring an action against the sponsor or promoter of the advertising, or both. Also, courts award damages to a person aggrieved by deceptive promotional advertising.