Puffing Law and Legal Definition

The term “puffing” refers to “extravagant claims made by sellers in order to attract buyers.” It is the exaggeration of the good points of a product, a business, real property, and the prospects for future rise in value, profits and growth. However, it cannot be the basis of a lawsuit for fraud or breach of contract, unless the exaggeration exceeds the reality. If the puffery includes outright lies or has no basis in fact, a legal action for rescission of the contract or for fraud against the seller is possible. Puffing cannot be legally construed to be a guarantee.