Quality of Defendant's Goods (Trademark) Law and Legal Definition

Trademark law permits competition on the basis of quality of goods. When a consumer experiences good quality in a product brand, it is likely to yield repeated business for that company's brand. The consumers can send message about quality satisfaction to companies based on repeated sales. When a company infringes another company's mark it will deprive the trademark owner of consumer feedback on the quality issue. If the defendant's goods are of a lesser quality, it will result in harm to the plaintiff's reputation. Such harm, if it can be quantified, is compensable as a measure of damages in cases in which a court decides to award monetary relief.