Substantive Reasons for Refusal [Trademark] Law and Legal Definition

There are several substantive reasons for refusing registration of a mark. The refusal can be due to likelihood of confusion; primarily merely descriptive or deceptively misdescriptive of the goods/services; primarily geographically descriptive or primarily geographically deceptively; misdescriptive of the goods/services; primarily merely a surname; or mere ornamentation. This is not a complete list of all possible grounds of refusal and there can be more reasons for refusal other than the ones mentioned above.