Suggestive Mark Law and Legal Definition

Suggestive mark can be a word, picture, or symbol that only suggests some aspect of an associated good or service. It does not describe any quality or characteristic of goods or services. A suggestive mark will be related to some quality or characteristic of the goods or services. Suggestive marks provide relatively broad protection until they are not confusingly similar to previous marks. Suggestive marks are considered to be inherently distinctive. Therefore, the owner does not have to show that the mark has acquired any secondary meaning in order to be entitled to protect the mark as a trademark.