Undifferentiated Marketing Law and Legal Definition

Undifferentiated Marketing is a marketing strategy that works as if all consumers have similar tastes and motivations. It aims at gathering in customers from all walks of life. The Company ignores the differences within a market and attempts to appeal to the whole market with a single basic product line and marketing strategy. It is based on the concept that the product or service has broad appeal that transcends factors such as age, gender, and location. It is cost effective because there is only one product line to be produced, inventoried, distributed, and advertised. Further, the absence of much focus and research to identify the tastes of individual market sections lowers the costs more. However there are demerits too like it can lose focus and be wasteful. As the marketing message is very general, it may be harder to resonate with customers.