Unfair Sales Law and Legal Definition

Unfair sales refers to advertising to sell or offering to sell any merchandise, either by retailers or wholesalers, at less than the actual cost with an intention of unfairly diverting trade and injuring a competitor or with the result of deceiving any purchaser or prospective purchaser. This practice leads to reduction of competition or unreasonably restraining trade or tending to create a monopoly in any line of commerce. It is an unfair method of competition contrary to public policy.