White Label Law and Legal Definition
White label means a product or service that is produced by one company and rebranded by another company for its own use or distribution. The producer of the product is the start up company. The company wishing to white label the start up’s product make minimal changes to the product to make it appear that they made it. For example, the company may just change the skin of the product, or introduce a new packaging to make the product look its. White labeling is often done by retail stores to satisfy brand loyal customer who are keen on buying products from particular stores.
