Word-of-Mouth Advertising Law and Legal Definition
Word of mouth advertising is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service. Word of mouth has great impact on a buyer’s decision as consumers believe and give more importance to the feed back they receive from their peer group while making buying decisions. More over, this is one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation.
