Grassroots Lobbying Law and Legal Definition
Grassroots lobbying refers to communication with the public on specific legislation and giving an opinion on that legislation. It also includes call to action. Some of the call to action involves the following:
1. Influencing the recipient of the communication to contact a legislator or staffer;
2.providing the address or telephone number of a legislator;
3.providing a petition, tear-off postcard, etc. addressed to a legislator.
Paid mass media advertisements on highly publicized legislation is treated as lobbying communications, even if they do not contain a call to action. Some of the example of grassroots are:
1.Sending an action alert urging recipients to contact their legislators about a pending bill;
2.Attending a coalition meeting to help plan a grassroots lobbying communication addressing pending legislation.