In Gross Assignment Law and Legal Definition

In gross assignment is the assignment of a mark without the necessary transfer of goodwill associated with the mark. In gross assignments are invalid. It can result in abandonment of the trademark. When the trademark is abandoned because of in gross assignment the person to whom the mark was assigned will no longer have the benefit of the assignor's earlier first use date to establish priority. The person should start over with the priority date being the assignee's own first use date.