Informative Advertising Law and Legal Definition
Informative advertising means advertising carried out in an informative manner by giving information about the suitability and quality of a product. The main purpose of such advertisement is to give information that tends to help generate a good reputation. Such ads generally look like an official article by giving more credibility. For instance, Cigaratte ads given by tobacco companies carry the information that smoking is injurious to health. Some advertisements need to be informative because of governmental regulation. While other advertisers use informative advertising to clarify an advantage against a competitor. Informative advertising helps consumers to make a better spending decision.