Negative Advertising Law and Legal Definition
Negative advertising is an advertising technique which encourages using a product to avoid a negative consequence rather than to achieve a beneficial result. In politics, it is the technique that wins an advantage by referring to negative aspects of an opponent or of a policy rather than emphasizing one's own positive attributes or preferred policies. For example, candidate A's advertisements stress the negative traits of candidate B and the disastrous results if candidate B were elected rather than focusing on candidate A's strengths or platform.
