Niche Market Law and Legal Definition
Niche market is the subset of the market on which a specific product is focusing. It can be the area of a target market where a company or product is particularly strong. It can also refer to the various ways in which a business specializes to serve the needs or wants of a special group of customers or clients.
Every single product that is on sale can be defined by its niche market. Niche Market is the highly specialized market that tries to survive among the competition from numerous super companies.