Oprah Effect Law and Legal Definition

The Oprah effect is an expression referring to the effect that an appearance on The Oprah Winfrey Show, or an endorsement by Oprah Winfrey, can have on a business. A recommendation from Oprah can have a significant influence for a new business because, the show reaches millions of viewers each week An endorsement from Oprah can suddenly turn a small, unprofitable business into a multimillion-dollar company.