Ornamentation (Trademark) Law and Legal Definition
Trademark ornamentation is an attribute of a product which is not protected under trademark law. According to the aesthetic functionality doctrine, the design attributes of a product that are mere ornamentation. Such designs would be aesthetically pleasing and will help to improve the salability of a product. However, it will not primarily assist the consumer in distinguishing the goods from a competitor’s goods. Therefore, such goods cannot receive trademark protection.
Legal Definition list
Related Legal Terms
- Abandonment (Trademark)
- Acquiescence (Trademark)
- Acquired Distinctiveness (Trademark)
- Acquisition of Ownership (Trademark)
- Actual Confusion (Trademark)
- Advertising Injury (Trademark)
- Aesthetic Functionality (Trademark)
- Affirmative Defenses (Trademark)
- Affixation Requirement (Trademark)
- Assumed Name (Trademark)
