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A reseller is someone who sells to an end user for a profit, in their own name, or as an authorized dealer of the manufacturer. Resellers may often be required to obtain a reseller's license from the manufacturer. Resellers often sell the product bundled with other products or incorporated into another product with their own brand name.
Som manufacturers impose rules on wholesale or retail resellers of its own products, to prevent them from competing too fiercely on price and thus driving profits down from the reselling activity. It is referred to as resale price maintennace Such contract provisions are usually legal under US law but some agreemnts may violate laws prohibiting restraint of free trde.