Target Audience Law and Legal Definition

Target audience are the primary group of people that something, usually an advertising campaign, is aimed to be appealing to. Target audiences are considered when developing new products. It is the group that will get the most benefit from what a business is offering. Companies brainstorm what those specific consumers could use to make their lives easier, and then they try to develop that product.The audience can be people of a certain age group, gender or marital status and is defined in terms of as age, sex, education, income, buying habits, career, lifestyle and the like. Target audiences are developed to give companies a population to market products to.