Teaser Ad Law and Legal Definition

Teaser ad is a brief advertisement that teases the public by offering only bits of information without revealing either the sponsor of the ad or the product being advertised. Their purpose is to arouse curiosity and get widespread attention for the campaign that follows. For teaser ads to succeed, they must be widely publicized through several or all media vehicles. The ads should in visible print and should be broadcasted in out-of-home media so as to reach a great many people. Teaser ads are generally used in the introduction of a major motion picture or a new product.