Tombstone Ad Law and Legal Definition

Tombstone advertisement is a print advertisement appearing in a newspaper or magazine. Tombstone ads are typically unadorned text, black on white, often enclosed in a simple box, with a centered headline and a number of lines in the body of the ad, usually also centered. These types of advertisements are placed in newspapers by investment bankers in a public offering of securities. It gives basic details about the issue and lists the underwriting group members involved in the offering in alphabetically organized groupings according to the size of their participation. The name is derived from the similarity in appearance of the ad to a tombstone.

Besides underwriters in a securities offering fine art dealers and some traditional luxury goods vendors sometimes also use the tombstone form.