Trade Libel Law and Legal Definition

“Trade libel is defined as an intentional disparagement of the quality of property, which results in pecuniary damage to plaintiff. To plead a claim for trade libel, a plaintiff must show (1) a statement that (2) was false, (3) disparaging, (4) published to others in writing, (5) induced others not to deal with it, and (6) caused special damages.” Franklin Fueling Sys. v. Veeder-Root Co., 2009 U.S. Dist. LEXIS 72953 (E.D. Cal. Aug. 11, 2009)