Trademark Dilution Law and Legal Definition

Trademark dilution is the lessening of the capacity of a famous mark in order to identify and distinguish goods or services, regardless of the presence or absence of (1) competition between the owner of the famous mark and other parties; or (2) likelihood of confusion, mistake or deception. Zinn v. Seruga, 2009 U.S. Dist. LEXIS 89915 (D.N.J. Sept. 28, 2009)