Trademark Issues Posed by Internet Law and Legal Definition

Trademark conflicts over domain names are an important issue under trademark law. However, such disputes have only affected a small number of trademark owners. Internet has its greatest impact on trademark owners or prospective owners while searching for prior rights in a mark and policing existing marks. Internet is used under other areas of trademark law to understand whether or not a link to another company's site infringes or dilutes that site's trademark. This area overlaps significantly with copyright and unfair competition laws, since linking and framing only implicate trademark infringement or dilution laws in narrow circumstances. The use of another company's trademarks in meta tags arguably infringes or dilutes that company's trademarks.